Hank Blodget is worried

Say what you will about his record in the late 90s, but he’s still one of the most insightful internet analysts. Unfortunately, he agrees that display ads are about to go into the crapper.

Hank predicts a 10% decline for the next two years, but I’m afraid that might be a little on the low side…I’m bracing for something worse as ad budgets often experience unjustifiably large pullbacks (as they also grow to be unjustifiably large as well).

Separately, Blodget also wrote a good piece on why this recession will be particularly bad.

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